A highly focused individual is required to provide a first class Marketing Campaigns service to the B2B and Indirect Channel of a large Telecommunications Company.
A confident, proactive and creative personality willing to take the initiative will be essential to enable the candidate to drive the campaign programme in conjunction with a range of people and teams - to deliver innovative, successful campaigns.
With previous Campaign design and management experience, ideally within the B2B or Indirect Channel sectors, the candidate will be able to demonstrate strong project management skills and will be able to manage the planning and roll out of key tactical marketing campaigns. Skilled resource planning and prioritisation to meet commitments in a continually changing environment will be a key requirement.
This position provides the successful candidate with the opportunity to leverage and develop existing skills whilst gaining further experience.
Job Description:
*Design and manage relationship marketing campaigns, preparing direct mail and follow up by either the sales team, or telemarketing organisation.
*Support the Indirect Channel through Joint Campaigns, online portal, Co-Op funding, collateral, promotions and incentives.
*Manage a database, working with other relevant teams in the organisation to ensure that this contains relevant and clean customer and prospect data
*Work with the Marketing Operations team to maintain the brand image throughout the organisation, from printed material to the web, including internal correspondence with regard to fonts, colour and style etc.
*Work within the Marketing Operations team to brainstorm and define concepts and messaging.
*Work closely with the Product, Product Marketing and Field Sales teams to deliver strong, solutions based, campaigns
*To work closely with other areas of the business such as customer support to identify areas where marketing can input and aid customer retention e.g. researching cancelled customers
*To support account managers and help with relevant customer retention and acquisition campaigns
*Working with product management to produce product marketing materials/data sheets etc.
*Evaluating marketing campaigns for ROI
*Carrying out market research and customer surveys to assess demand, brand positioning and awareness
*Monitoring competitor activity
*Scheduling resources to meet objectives
About you:
*An excellent organiser with good communication skills
*Creative and have the ability to design
*Capable of working with minimum supervision, on own initiative and manage/motivate others
*Able to prioritise work, respond quickly and accurately and to meet tight deadlines
*IT skills: Microsoft Word, Excel and PowerPoint, some use of graphics DTP programmes would be of benefit e.g. Quark, Photoshop. Experience of Salesforce contact management system, or similar, would be favourable
*Innovative, enthusiastic, creative, motivated, flexible and adaptable. Must be proactive
*First class writing skills and excellent attention to detail are essential
*Experienced Marketer, preferably within the *IT/ISP/Telecomms sector.
*Experience in both B2B and Indirect Channel environments
*A marketing qualification is desirable but not essential